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Supersoft
SoftLink

Deep linking infrastructure for modern apps

Every tap, routed to what matters.

Create, manage, and route intelligent links across every digital touchpoint. SoftLink connects people to the right in-app or web experience—securely, contextually, and seamlessly.

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Core product capabilities

Powerful linking. Intelligent routing.

Build seamless journeys that adapt to the user, device, and moment—without losing context along the way.

  • Static deep linking

    Create fixed smart links that open users directly to a specific in-app screen. Ideal for evergreen content, account access, and repeatable workflows.

  • Dynamic deep linking

    Build parameter-driven links that adapt to user, campaign, and content context. Pass data and route every user to the most relevant destination.

  • Deferred deep linking

    Preserve intent when the app is not yet installed and continue after install. Reconnect users with the exact content that started their journey.

  • Routing & resolution

    Evaluate device, source, user, and rules to resolve the best destination. Support A/B paths, geo, device, referral source, and custom logic.

  • Store fallback

    Detect platform and route users without the app to the relevant store. Drive installs, reduce drop-off, and return users to their original journey.

How SoftLink works

From click to context, without the friction.

SoftLink evaluates journey context and routing rules in milliseconds, then opens the right app destination—or the relevant store when the app is not installed.

  1. 1

    Click the link

    A user taps a smart link from any channel.

  2. 2

    Resolve route

    Rules and context determine the best path.

  3. 3

    Open or redirect

    Open the app or send the user to the right store.

  4. 4

    Continue journey

    Land on the intended content and keep moving.

Complete control of every link.

Track activity, understand performance, and manage your complete link inventory from one operational console.

Manage links from one place.

Create and update links, switch them on or off with activation controls, and find any link in a searchable inventory with its health and status.

Every interaction on record.

Click and hit logging, timestamped records, usage monitoring, and active/inactive reporting keep every journey measurable.

Built for real journeys

One platform, countless paths.

  • Profiles & detail pages

    Bring users directly to relevant account and content views.

  • Appointments & bookings

    Open a booking, confirmation, or rescheduling flow instantly.

  • Product journeys

    Turn campaigns into focused product and service experiences.

  • Promotions & campaigns

    Route every audience segment to the right offer.

  • Authenticated flows

    Continue securely after login without losing destination context.

  • Operational notifications

    Take users from an alert to the precise action they need.

Enterprise-ready SaaS

Reliable by design. Ready to scale.

Built for marketing, product, customer success, and IT teams that need dependable journey infrastructure.

Enterprise-ready

  • 99.99% application availability — reliable uptime for always-on journeys
  • Seamless operational continuity, designed for smooth service transition
  • Responsive support window, with standard and emergency support options
  • Annual SaaS subscription — a commercial model built to scale

One link. Every touchpoint.

  • SMS
  • Messaging apps
  • Email
  • Browser links
  • QR codes
  • Campaign URLs

Case studies

See it in action

FAQ

Frequently asked questions

What happens if the user doesn't have the app?

They're sent to the right app store (or a web page), and after installing, the app opens the intended screen.

Can I use my own domain?

Yes, branded custom domains are supported.

Related services

  • 1

    Mobile App Development

    High performance iOS and Android apps built for seamless mobile experiences.

Other products

  • SoftAI

    New

    Ask. Talk. Act.

    SoftAI is Supersoft's intelligent AI platform that enables secure text and voice interactions, enterprise knowledge search, workflow automation, and action-driven digital assistants across industries.

    • SoftAI Assist
    • SoftAI Agent
    • SoftAI Search
    • SoftAI Flow
    • SoftAI Connect
    • SoftAI Insights
    • SoftAI Voice
    • SoftAI Vision
    • SoftAI Guard

  • SoftSplash

    A cleaner car, just a few taps away.

    An end-to-end car wash platform where customers choose wash packages, manage multiple vehicles, pay with a digital wallet, and book services—while teams control everything from one back office.

    • Wash Packages
    • Multi-Car Garage
    • Digital Wallet
    • Back Office

  • SoftTrack

    Every vital. One meaningful view.

    A mobile health and wellness module that unifies data from Apple Health, Google Health Connect, and Samsung Health, then combines it with your business context to create a clearer user experience.

    • Cross-Platform Health Data
    • Mobile & Wearables
    • Unified Insights
    • Easy Integration

Let's build together

Smarter links. Better journeys.

See how SoftLink can connect every campaign, channel, and customer to the exact experience that matters.

Request a demo